North Carolina's "Axis of Cool"

In the recent New York Times write-up on Raleigh-Durham, the first spread is on Sarah and Victor Lytvinenko of Raleigh Denim.

I interviewed Sarah & Victor last year for New Raleigh. They're cool as hell, and now they're selling $300 jeans to bourgeois Barney's shoppers. Each pair is still made my hand with vintage sewing machines in their Bloodworth St. studio.

"We're doing it our way.... We don’t feel like we have to go to New York to be fashionable; being here is special and different."

—Sarah Lytvinenko, Raleigh Denim

I love seeing hometown heroes get good press. Happy Thanksgiving.

Photo by David Millsaps.